Product Design - 5 Important points for Development of a NEW Product...

      

                                                                 Product design and development starts with indentifying the needs of a customer in terms of specification and requirements of a product. There are various qualities of product to be considered before taking up the design and development. Products which are introduced into the market without considering the following 5 important factors / qualities are doomed to fail in the market place given the high level of competition.

Convenience: Competitive world made most people to use products and services which provide lot of convenience. People look for products that are simple, understandable, easy to use, and available when and where customers wish to use them.

Productivity: One of the most important factors in a product customer looks for is productivity. Customers obtain direct and indirect savings from the superior quality, accuracy, and reliability of the products or services i.e. by a productive product.

Product choice: Customization is the new phrase used by industry in offering product choices. Customers should be offered a wider range of products levels which increase variety and flexibility.

Low Price: Customer always looks for products with high quality low priced products! Customers enjoy direct savings as the upfront cost of purchase or ongoing costs of a product use are low.

Feel Good Factor: No one can agree more! Believe it or not “feel good factor” is the one which determines how your customer think (or promote) about the product. Customers should feel better for making the purchase because of enhanced prestige, perceived excellence, or uniqueness. Product offered by you should be enjoyable or entertaining to use, or is made for ethical reasons.

Overall companies and product designers should think about creating value to the customers by building quality products. Companies which have seen high level product success before taking up development of a product each time questions themselves how product quality can be improved. Let us know what other important factors / qualities to be considered for development of a product.